Supermarket fashion brand George claims UK third spot after standout sales growth

The supermarket clothing brand grew its online sales, measured by value, by 13.4 per cent over the 24 weeks to March 3, according to data consultancy Kantar, compared with a 2.1 per cent increase across the wider market. It also outperformed with its in-store sales by value, which rose by 5 per cent over the period, compared with a 0.7 per cent market-wide gain. George’s in-store fashion sales by volume grew by 1.1 per cent, contrasting with a 5.5 per cent fall across the sector.

Liz Evans, managing director of George, said: “Our mission is to deliver great quality and style at a brilliant price across our George clothing and homeware ranges and it’s great to see it’s working for our customers. Demand and growth in the last six-month period is reflective of the investment into our teams, product and channels as we reinvigorate our brand and focus on understanding what our customers need and value.”

Bosses said the group’s George home business continued to grow with the exclusive Stacey Solomon range and online being key drivers. Areas helping to underpin the division’s growth include home textiles, home fragrance and electrical appliances.

Evans added: “Early sales indications from our spring collections suggest George will continue to win in womenswear and menswear whilst maintaining its position as the UK’s third-largest apparel retailer by sales volume.”

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